How might we determine which markets are most valuable for Chezuba to expand into?

HYDERABAD, INDIA  |  CHEZUBA MARKET RESEARCH  |  JAN - APR 2020
RESEARCH
STRATEGY
INDIA
PROBLEM
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Chezuba is an online volunteering platform that connects non-profits with skilled volunteers who help complete small online-based projects such as translation or website building. As a growing start-up, Chezuba was looking for new global markets to expand into.
SOLUTION
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Our team of 5 international students (from Canada, Ethiopa, Mexico, Slovakia), helped identify patterns that could help Chezuba establish partnerships with NGOs in North America, South America, and Africa through conducting market research and analysis.
ROLE
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Project Lead  & North American Market Researcher
SKILLS

Project Management / Market Research / Growth Strategy
TOOLS & METHODS
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Adobe InDesign / User Interviews / Google Sheets
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Outcomes

Comprehensive market research report with strategic recommendations
Established a list of 15 North American non-profit leads

Process

Delivery



Work
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Miracle Friends Impact Assessment
Data Analysis Team Lead | Jun - Aug 2020 | Remote/California
How might we measure the impact and success of the Miracle Friends program?
‍________

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Skills
Impact Assessment
Data collection
Data Analysis
Methods
User Surveying
Airtable
Microsoft Excel
Chezuba Expanding Markets
Market Researcher | Jan - Apr 2020 | Hyderabad
How might we determine which markets are most valuable for Chezuba to expand into?
‍________

‍

‍
Skills
Project Management
Market Research
Growth Strategy
Methods
User Interviews
Google Sheets
Adobe InDesign
‍
HBC Community Rooftop Design
Project Lead | Sep - Dec 2019 | Seoul
How might we design a space that will foster interactions between diverse individuals in the HaeBangChon (HBC) community?
________

‍

‍
Skills
Project Management
User Research
Event Planning
Workshop Facilitation
Methods
Adobe InDesign
Focus Groups
Ideation Workshop
Prototyping
SFMTA Standardizing Communications
Finance Design Intern | May - Aug 2019 | San Francisco
How might we increase the transparency and efficiency of the Budget Financial Planning and Analysis (BFPA) team's communications?
‍________

‍

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Skills
Change Management
Brand Templating
Workshop Facilitation
Methods
Microsoft Office
‍Adobe InDesign
Co-Creation Workshops
Liefessentials Student Online Groceries
Personal Project | Sep - Dec 2020 | Berlin
Coming soon...
‍‍________

‍

‍
Skills
Business Strategy
UX Research & Design
Methods
Figma
Miro
Ideation Workshop
User Testing
Innovation Days Hackathon - MOD Micro-Mobility
UX Designer | April, 2019 | San Francisco
Coming soon...
‍‍________

‍

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Skills
Business Strategy
Pitching
UX Design
Methods
InVision
Business Canvas
Prototyping
User Testing

Connect with me!

Chat with me about: Product Management, Service Design, Urban Planning, Future of Education, Relational Poverty,
Baking, Shotokan Karate, Bouldering, and Board Games. Email works best.
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Designed with love © 2020, Julia Ip.